Store QA
The store readiness checklist every beta launch needs
The boring checks matter: policies, checkout notes, analytics, product proof, email capture and next experiments.
8 min
A launch is not ready because the homepage looks finished. It is ready when the store has enough proof, the checkout has no obvious blocker and the team knows what to measure.
A readiness checklist should stay operational. It should name the exact missing piece, the owner and the next action.
Storecrew keeps this in the launch room so the storefront build and the launch work do not drift apart.
Storecrew note
This article is written as product thinking for the landing. It can later move into a CMS without changing the page shell.